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HELPING RETAILERS TARGET
Understanding the true purchasing behaviors of consumers
Increase customer conversions by delivering more relevant experiences. Help them get to know your product better and effectively target your audience with a segmentation platform designed for data-driven eCommerce teams.
eCommerce teams can only optimize their sales strategies when they truly understand how their customers make purchasing decisions.
Despite this, retailers continue to rely on outdated, averaged, and result-driven metrics and targeting, which don't reflect how people actually shop.
For meaningful growth, a shift in approach is essential. Retailers need a fresh perspective to drive immediate sales while nurturing future customers with care.
Despite this, retailers continue to rely on outdated, averaged, and result-driven metrics and targeting, which don't reflect how people actually shop.
For meaningful growth, a shift in approach is essential. Retailers need a fresh perspective to drive immediate sales while nurturing future customers with care.
3 Reasons Traditional
01
AGGREGATED
Metrics like conversion rates often assume that everyone is ready to make a purchase.
However, people go through personal buying journeys, which means we need to segment our approach to match their individual needs.
However, people go through personal buying journeys, which means we need to segment our approach to match their individual needs.
02
RETROSPECTIVE
Most retailers can only review or react to customer needs once a session is over.
However, people make purchasing decisions in real-time, which means we need to anticipate and respond to what's coming next.
However, people make purchasing decisions in real-time, which means we need to anticipate and respond to what's coming next.
03
SHORT-TERMIST
Most eCommerce reports prioritize purchases alone.
But since most people aren’t immediately ready to buy, understanding their buying stage is crucial for accurately assessing performance.
But since most people aren’t immediately ready to buy, understanding their buying stage is crucial for accurately assessing performance.
Approaches Fail to Prioritize the Customer
HOW YOU CAN USE INTENT TO
CHANGE THE GAME
PREDICTIVE INSIGHTS
UNDERSTAND
WHO IS READY TO BUY
Our platform studies over 100 behavioural patterns of your clients.
Just one script. No personal data. No GDPR worries. No hassle.
INTENT-BASED SEGMENTS
TARGET
BY BUYING STAGE
Identifying those who are ready to buy allows you to target intent-driven segments. Choose from the 20 options in our framework, or create custom segments tailored to your needs.
By using this targeting method, our customers typically experience an average 9.4% increase in revenue within just 6 months.
SIMPLE INTEGRATIONS
ENRICH
YOUR SITE, TOOLS & DATA
Our platform’s predictive insights integrate seamlessly with your existing analytics, content and campaigns.
This is how you align your digital strategy with your customers' real buying behavior—across your store and throughout your reports.
How is this achievable?
EXPECTED METRICS
Expected Conversion (xC)™ and our other trademarked metrics go beyond reporting past data. They predict the likelihood of a visitor taking key actions, uncovering the value that others often overlook.
WE CALL THIS
MONEYBALL
FOR ECOMMERCE
FOR ECOMMERCE
You could call it a game-changing competitive advantage.
WHY ECOMMERCE TEAMS
LOVE BASKETBOOSTER
Thanks to BB, we began to understand the intentions of customers and our online store earned more than $60,000 in the first six months of working with the service.
Stas Kim, CEO & Founder, Ayurshop
BB seamlessly integrates with our existing systems, ensuring they reflect what our customers truly want.
Anna Siva, VL
We saw over 10% improvement in conversion rates and improved engagement through our remarketing efforts. Thank you BB for your work!
Andrew K, Founder, SS
Thank you BB for seeing the intentions of clients. This is a great value that gives us +21% profit.
Konstantin Ryabov, CEO, EX2TO
Now our store has found a more individual approach. We received more than 1000 positive reviews after starting to use BB. Financial performance has also improved.
Georgy Tkachevskiy, director of Paradise
In physical retail, teams pick up on the subtle, subconscious cues from a visitor. BB is the closest we can get to replicating that in eCommerce. Thank you BB that we stand out among our competitors and our clients remember us!
Nata Dzh, Head of Digital Experience, Pudra
OPTIMISE YOUR DIGITAL STRATEGY
Give your retail business an edge that others overlook. Use customer intent to gain in-quarter sales, future revenue and a framework that scales.
We would like to share the results that our service provides using several clients as examples.
There are 3 clients of different sizes here.
For each of them, we did the following work:
1. Connected to the catalog
2. Uploaded data
3. Determined product priorities
4. Prepared content according to our patented "Guides" system 5. Uploaded to the site
6. Set up analytics to track key actions on the site
7. Enjoyed the results a month later
For each of them, we did the following work:
1. Connected to the catalog
2. Uploaded data
3. Determined product priorities
4. Prepared content according to our patented "Guides" system 5. Uploaded to the site
6. Set up analytics to track key actions on the site
7. Enjoyed the results a month later
With a virtually unchanged number of views (growth from 3,362 to 3,990 per month), we have seen an increase in the number of items added to the shopping cart from 68 to 185. A 172% increase!
The small one.
Screenshot:
The neighboring product card in the same online store collected approximately the same number of views (2592 and 2835 after a month), but the number of cart additions increased by 95% from 71 to 139.
This is the result of the work in the screenshot:
This is the result of the work in the screenshot:
The medium one
Here is a narrowly focused store with a high average check, where the number of product card views was very small and even fell by 1% over the month, but at the same time the "Sending product to cart" event increased in number by almost 60% times over the month from 68 to 105. We repeat, we just made the product page more convertible and that's it. The traffic is the same, nothing else changed.
The big one
This is one of our first clients, where the average bill is also high and the niche of goods for professional kitchens in restaurants is narrow.
That is, before choosing a product, buyers actively study it, ask questions, and clarify information.
Our task was to convey to buyers the benefits of the product, to show what kind of results this product can bring.
And the screenshot below shows how we did it.
The number of views remained approximately the same or even fell, but on all pages of one of the categories we see a steady increase in the number of sending goods to the basket. Growth from 85% to 678 percent.
Considering the complexity of the niche and the long conversion window, buyers were satisfied with our tool and therefore the conversion increased significantly.
The traffic is the same, the site is the same, everything is the same, except for our content.
Screenshot:
That is, before choosing a product, buyers actively study it, ask questions, and clarify information.
Our task was to convey to buyers the benefits of the product, to show what kind of results this product can bring.
And the screenshot below shows how we did it.
The number of views remained approximately the same or even fell, but on all pages of one of the categories we see a steady increase in the number of sending goods to the basket. Growth from 85% to 678 percent.
Considering the complexity of the niche and the long conversion window, buyers were satisfied with our tool and therefore the conversion increased significantly.
The traffic is the same, the site is the same, everything is the same, except for our content.
Screenshot:
The screenshot below shows the data for the entire store. We work with only 14% of the entire catalog, but this has already given us an 8.4% increase in sales over the same period of time without any investment in traffic. We gave the online store 1,729 more orders without any investment. In monetary terms, this gave an increase in revenue of more than 12,000 euros, while they spent significantly less on our services.
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