This is one of our first clients, where the average bill is also high and the niche of goods for professional kitchens in restaurants is narrow.
That is, before choosing a product, buyers actively study it, ask questions, and clarify information.
Our task was to convey to buyers the benefits of the product, to show what kind of results this product can bring.
And the screenshot below shows how we did it.
The number of views remained approximately the same or even fell, but on all pages of one of the categories we see a steady increase in the number of sending goods to the basket. Growth from 85% to 678 percent.
Considering the complexity of the niche and the long conversion window, buyers were satisfied with our tool and therefore the conversion increased significantly.
The traffic is the same, the site is the same, everything is the same, except for our content.
Screenshot: